To develop the Centralised Retail Tourism, B5 Johor Street Market
Johor Corporation through its Property Division, Johor Land Berhad (JLand) and Damansara Assets Sdn Bhd (DASB) will develop 5.861 acres (Plot 1) in Pekan Tampoi, Johor Bahru which then, will be the iconic tourist spot to promote local and commercial products, local specialty food as well as cultural and art activities, and also entertainment & social activities centre for the Johoreans. This development will be known as B5 Johor Street Market.
The main objective of this development is to establish a Centralised Retail Tourism in Johor where it will also be a tourist destination where Johor cultural performances will be held regularly. This development will also increase employment opportunities to over 1,000 residents and provide business opportunities to more than 168 entrepreneurs especially the Bumiputeras in Johor Bahru.
The B5 Johor Street Market development is based on the design inspiration and ambience of Johor’s heritage and charm which will reminisce the old Johor. Five (5) main elements to be set up in this development are the Uptown concept, food and beverage, container or ‘Box Park’, food truck and the hub for arts and culture in Johor. With these five elements, more local entrepreneurs and artisans are able to carry out their business and art work activities in the city of Johor Bahru as well as being an iconic location for both locals and tourists in Johor Bahru.
B5 Johor Street Market has also been listed as one of Johor State’s 2018 Budget touch point. Hence, this development will be the first Centralised Retail Tourism in Johor. This development will be registered as a Tourism Project under the Promotion of Investment Act 1986.